Business Videos: should one use a teleprompter?

I just recently finished reading a book The Teleprompter Manual by Laurie Brown. It was a quick read. Laurie did a good job telling some history behind the teleprompter as well as what types of teleprompters are there to be used. And this book inspired me to talk today about small business owners’s videos and should they use a teleprompter when talking about their business on camera? Well…yes and no (what a great answer! ). Having produced a series of marketing videos for businesses here in the Bay Area, I would say that it all depends on a situation and personality. I found out that a dialog that’s been scripted and prepared in advance is much easier for people to read off of a telepromp

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