I often receive questions from people asking me about how long a corporate/business video should be. Video production is a complex work – it starts from generating the idea, creating a script and eventually shooting the footage and editing the final product.
So it all depends on what you want to show in your video. Rule of thumb is – two minutes. This is considered to be the optimal length for any marketing video. I’ve heard people tell me that the first thing they do when they receive an email with the video link is they check the length of it. Anything past 2 min and closer to 3 is making them consider if it’s worth taking the time to watch it. One would say three minutes is not that long, but in the fast paced online world-it is. That’s why businesses hire professional video production companies, which have extensive experience in producing the shortest video with the most amount of information in it to best represent your business.
However, if you want to elaborate more and create a mini documentary video about your business – you can definitely do that. It all depends on what type of audience you’re trying to reach and what message about your business you’re trying to convey through the video. If the story of your business is compelling and interesting and if what you portray in the video complements your overall company culture, then I would say a 3-4 minute video commercial won’t hurt you.