What is Video Marketing?

I came across this great video explaining what video marketing is.

In my previous posts I already talked about the importance of video distribution and video SEO. However, first you have to have a video to distribute, right? Like it’s discussed in the video above, video not only helps get the message across better because of the visuals, but this medium is also very appealing to people. If your online video has a great professional look and a strong unique messaging about your business, you can be sure that your video will increase the chances of people choosing you over your competitors. Just make sure the video helps you stand out and position you in the market where you want to be so that you can reach your target customers. You don’t need just A video, you need THE right video.