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Online Video to Create a Buzz

July 5, 2011

Ok..it’s been quite a while since my last post about video marketing. Today I was inspired to write a blog about the importance of online video in your business after seeing a buzzing bee hive in a tree near my garage. You may ask what does this have to do with video marketing? Well…I’ll try to use the bee metaphor to explain that.

 

How many of you currently use video to attract more customers or more traffic to your site? I assume you at least think about that but some of you may still be afraid to take the plunge and actually request a video production service from one of the Bay Area video production companies (if you live in Silicon Valley). I know it may seem scary and you may not know where to start, but let me tell you…business video will create a buzz about your business, if it’s produced right!

 

Like with this bee hive near my house…one minute the tree was empty, 30 minutes later – there were bees buzzing and it looked like the whole tree was shaking from them. We couldn’t figure out where they came from and why they did, but they were there and we admired them carefully. Imagine you create a video about your business and you are the very first out of all your competitors to do that, what do you think will happen? Do you think people will stumble upon your site and watch it? Do you think people will talk about it because you’d stand out from your competition? Do you think video will help your potential customers to explore your services/products deeper and eventually give you a call? I have no doubt about that.

 

You can create that buzz about your business and be the first one in your market segment to capture the market share and to start building the relationship with your customers through video marketing campaign. Online video will tease your potential customers to learn more about you. It’s like with a bee hive…I was teased to stop and my regular routine that day was disturbed by something unusual happening near my house and I paid attention that day to the tree that’s been there forever, but was never “buzzing”. Same with your business – capture people’s attention by using web video to showcase what you’ve got and giving answers to their questions with one click of a button! Research firm comScore says that online video gives 20-40% lift over other ad forms.

 

Are you ready to utilize video marketing in your business? Let me know how I can help!

 

 

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