I know it’s hard in this fast growing social media age to keep up with all the possibilities to grow your business, to draw traffic to your website and to be found by potential clients online. Businesses have websites, copywriters help with persuasive content for those websites, business owners have blogs filled with certain keywords that are “search engine friendly”, business Facebook accounts, to name a few. Imagine you use video production services and add a video to all this?! Would it do its job on its own? Will all of a sudden search engines start finding your business/social video and rank you on the top of the list?
To some degree yes (if you do search through Google, videos usually come up higher). However, business owners need to understand that for video marketing to achieve its full potential, business owners need to spread the word about their video(s) (either themselves or let their marketing service providers help with that). Video clip needs to be utilized in the same way as one utilizes their business text content. Several ways to do that are to, of course, first post it on your website, your blog, Facebook account (personal and business), to attach it to your email signature under your name and contact info, add description full of keywords related to your business in the description area about the video (external hosting sites like Youtube, Blip, Vimeo have this option), etc. There are professionals who even specialize in video SEO (search engine optimization).
So if you combine clear and interesting content on your website with the video that will show about your business and you, you will much more likely get the full spectrum of your marketing and will spike your clients’ interest to stay on your website longer and eventually give you a call. Business video will rank higher, if you use it wisely.