For a content marketing person and a video producer events could be a great place to generate more content. Why? 1. Because there are tons of people - each with individual or company stories. If a video producer is curious enough, he/she can have a great time capturing some of those stories on camera. 2. Footage from the event can be repurposed multiple ways: full recap of the event, individual short soundbites for social, call to action for the next event or to join an email list, etc. 3. Events give you ideas for additional content marketing development that you could implement in your digital media strategy. How to best approach planning and execution of your marketing videos from the ev
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